Messaging Audit

We'll review who you're targeting and how you're messaging them.

We'll ensure that you are relevant to your audience, differentiated from competing alternatives, and defensible to drive buyer confidence in your team.

Powered by the 6M GTM Methodology

Means

Offering Readiness for Value Creation and Capture?

  • •Offering Overview (current & planned)
  • •Investment Framework
  • •Referenceable customer stories
  • •Distribution channels
  • •GTM Organization structure

Market

Resources Focused on Winnable Pursuits at Scale?

  • •TAM/SAM with Segmentation & Prioritization
  • •Market Position analysis
  • •Opportunity scoring framework
  • •Product-market fit assessment

Math

Do the Numbers Add Up?

  • •Market Size by segment
  • •Conversion metrics and timelines
  • •Average Deal Sizes
  • •Scalable cost modeling

Message

Relevant? Differentiated? Defensible? Aligned?

  • •Relevant to targeted segments?
  • •Differentiated from competing alternatives
  • •Defensible for new reps?
  • •Aligned cross-functionally?

Medium

Enabled to Monetize the Message Effectively?

  • •Enablement content and tools
  • •Brand building effectiveness
  • •Pipeline progression and channels
  • •Customer success operations

Management

Can we Execute with Discipline?

  • •GTM Performance metrics
  • •Goals and compensation alignment
  • •Operating rhythm
  • •Technology stack optimization